Nowadays, with money tight for virtually all businesses, make sure to keep in mind that your clients are certainly looking at their bottom line. Yes, services still need to be rendered in the building and design industry, and work is available. Services need to be rendered. When selling your firm’s services, keep in mind that selling savings, especially now, can help to bring in work as much as, if not more than, selling simply your services. Run a tight ship, be strict with budgeting, be money savvy and economical, and show your client reasons why hiring your firm will save them money. Focus on selling savings, and you’ll go a long way selling your services.