In today’s electronic world, recruiting goes beyond phone calls. Social media tools are used more and more by businesses not only for brand building and viral marketing, but also to seek out, identify, and recruit top-talent candidates. The internet provides a vast web-work of professional connections and networks. The key is know which social utilities are worth your time, and then know how exactly to use them for the intended purpose. At first glance, this may seem easy enough, but the levels of complexities in certain social media utilities create a range of dos and don’ts that few are entirely familiar with. For this reason, we are starting to see social media consulting companies emerging. The reality that many companies are soon going to have to realize is that social media consulting will likely become not only a necessary but a much-needed service.

Happy Halloween!