We hope we’ll see you next week in Washington, D.C., for the ASLA Annual Meeting and EXPO, September 10-13, at the Washington Convention Center.

For many of us, the past two years have been very difficult as we weathered the worst recession in memory. All indications now point to a slow recovery and offer hope for the future: the ASLA Business Quarterly surveys have trended upward for the past four quarters in terms of billings, inquiries, and hiring. It’s not a steep turnaround, but it is steady. Firms are beginning to post jobs again on JobLink. And the 2010 EXPO is the largest in ASLA history. We have worked hard this year to focus much of the Annual Meeting and EXPO education programming around what we can do to survive and thrive in the new landscape architecture market:

  • Learn about sourcing work and winning projects in the new economy,
  • Identify emerging markets,
  • Expand your firm’s service offerings,
  • Quantify the value of your services to potential clients,
  • Develop firm management techniques and tools,
  • Improve your marketing outreach,
  • Manage your risk,
  • Explore working for and with the federal government,
  • Hear about new project opportunities; and
  • Network with thousands of our colleagues from across the country and around the world.

Many say the next big market opportunity for landscape architects is urban agriculture and how it will affect land use. Keynoter Majora Carter will tell us how the profession is positioned to lead on this issue. JobLink LIVE brings great candidates together with firm principals for interviews and portfolio reviews. Attend a special briefing on the Gulf oil spill by colleagues who live and work along the Gulf coast. And there are a number of business-oriented education topics:

ASLA Standard Contract—In Practice
Beyond PowerPoint: Delivering Killer Presentations
CEO Roundtable: Adjusting to New Realities for Small Firms
CEO Roundtable: Maneuvering Through a Changing Economy
Funding Green Solutions: The Investor’s Viewpoint on Sustainability
Google SketchUp Presentation Graphics: Creating Effective Images and Animations
Inside the U.S. Army Corps of Engineers
Inside the U.S. General Services Administration’s Public Buildings Service
Institutional Knowledge Management: Leveraging Your Firm’s Most Valuable Asset
Landscape Architecture Leadership for Challenges of the 21st Century
Planning Successful Ownership and Leadership Transitions
Start-Up Firms: New Principals From Troubled Times
The Nuts and Bolts of Small-Firm Management
U.S. Environmental Protection Agency: Green Capitols Program
U.S. Environmental Protection Agency: Opportunities for Landscape Architects

With more than 134 sessions to choose from and the opportunity to earn up to 21 Professional Development Hours, the ASLA Annual Meeting is a great value—and it’s even tax deductible for most of us.

Although six of the meeting hotels are sold out, a limited number of discounted rooms remain at theRenaissance for ASLA meeting attendees only.

Join us in Washington, D.C., next week as we find ways to thrive in the new landscape architecture market!

Gary

Gary D. Scott, FASLA
ASLA President